BRENGMAN, Malaika

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Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
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Publications

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Date Issued:  [2000 TO 2009]

Results 1-20 of 32 (Search time: 0.043 seconds).

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Issue DateTitleContributor(s)TypeCat.
12009The moderating role of environmental complexity on the impact of vegetation in the store environmentBRENGMAN, Malaika; WILLEMS, Kim; JOYE, YannickProceedings PaperC2
22009The impact of in-store vegetation: The moderating role of store complexityBRENGMAN, Malaika; WILLEMS, Kim; Joye, YannickConference MaterialC2
32009Determinants of fashion store personality. A consumer perspectiveBRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
42008Determinants of fashion store personality. A consumer perspectiveBRENGMAN, Malaika; WILLEMS, KimProceedings PaperC1
52008Is green really the colour of money? A conceptual inquiry into the effects of greenery on the consumer experienceJOYE, Yannick; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
62008Determining fashion store personality dimensions: An exploratory study based on repertory grid data and grounded theoryBRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
72007Differentiatiestrategie in de kleinhandelWILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
82005Case: Direct marketing bij Tesco: "Join the club"BRENGMAN, MalaikaBook SectionB2
92005Case: POP in de c-store - het geval Red BullBRENGMAN, MalaikaBook SectionB2
102005Assessing the impact of colour in the store environment: an environmental psychology approachBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
112005Case: Het Axe-effectBRENGMAN, MalaikaBook SectionB2
122005Interview: KleurBRENGMAN, Malaika; Steeman, P.Journal ContributionA3
132005Customer relationship management research: voids in the current literaturePAULISSEN, Kristel; BRENGMAN, Malaika; MILIS, Koen; GOFFIN, IlseProceedings PaperC2
142005Customer relationship management systems research: voids in the current literaturePAULISSEN, Kristel; MILIS, Koen; BRENGMAN, MalaikaConference MaterialC2
152005Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validationBRENGMAN, Malaika; Geuens, M; Weijters, B; Smith, SM; Swinyard, WRJournal ContributionA1
162004Case: POP in the C-store, the case of Red BullBRENGMAN, MalaikaBook SectionB2
172004Case: Jealous as AxeBRENGMAN, MalaikaBook SectionB2
182004Kleur in de winkelinrichting: een stille verleider...BRENGMAN, MalaikaJournal ContributionA3
192004Case: Direct marketing at Tesco: "Join the club ..."BRENGMAN, MalaikaBook SectionB2
202004Het oog wil ook wat: bijdrage aan het artikel "Koop mij!" door Els VerweireBRENGMAN, MalaikaJournal ContributionA3
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