BRENGMAN, Malaika

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BRENGMAN, Malaika

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malaika.brengman@uhasselt.be

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		Issue Date	Title	Contributor(s)	Type	Cat.
	1	2016	When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications	Van Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, Kim	Proceedings Paper	C2
	2	2016	Touching the void: Sensory-enabling technologies in online retailing	Van Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, Malaika	Proceedings Paper	C2
	3	2016	In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication	van de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, Malaika	Proceedings Paper	C1
	4	2009	The moderating role of environmental complexity on the impact of vegetation in the store environment	BRENGMAN, Malaika; WILLEMS, Kim; JOYE, Yannick	Proceedings Paper	C2
	5	2008	Determinants of fashion store personality. A consumer perspective	BRENGMAN, Malaika; WILLEMS, Kim	Proceedings Paper	C1
	6	2008	Is green really the colour of money? A conceptual inquiry into the effects of greenery on the consumer experience	JOYE, Yannick; WILLEMS, Kim; BRENGMAN, Malaika	Proceedings Paper	C2
	7	2008	Determining fashion store personality dimensions: An exploratory study based on repertory grid data and grounded theory	BRENGMAN, Malaika; WILLEMS, Kim	Proceedings Paper	C2
	8	2007	Differentiatiestrategie in de kleinhandel	WILLEMS, Kim; BRENGMAN, Malaika	Proceedings Paper	C2
	9	2005	Assessing the impact of colour in the store environment: an environmental psychology approach	BRENGMAN, Malaika; Geuens, M.	Proceedings Paper	C2
	10	2005	Customer relationship management research: voids in the current literature	PAULISSEN, Kristel; BRENGMAN, Malaika; MILIS, Koen; GOFFIN, Ilse	Proceedings Paper	C2
	11	2003	The impact of color in the store environment	BRENGMAN, Malaika; Geuens, M.	Proceedings Paper	C2
	12	2003	Capturing the image of second-hand stores: investigating the underlying image dimensions	BRENGMAN, Malaika; Geuens, M.; Faseur, T.	Proceedings Paper	C2
	13	2003	Profiling Internet users based on their propensity to adopt online shopping	BRENGMAN, Malaika; Geuens, M.	Proceedings Paper	C2
	14	1999	The determining factors of brand confusion in print advertising	BRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.	Proceedings Paper
	15	1999	Consumer characteristics and brand confusion	BRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.	Proceedings Paper