LEROI-WERELDS, Sara

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Full Name
LEROI-WERELDS, Sara
Email
sara.leroiwerelds@uhasselt.be
 
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Publications

Results 21-40 of 47 (Search time: 0.005 seconds).

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Issue DateTitleContributor(s)TypeCat.
212017Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?LEROI-WERELDS, Sara; STREUKENS, Sandra; Van Vaerenbergh, Yves; Gronroos, ChristianJournal ContributionA1
222017Value Creation in Alliance Ecosystems: Insights from MarketingLEROI-WERELDS, Sara; POP, Oana; ROIJAKKERS, NadineBook SectionB1
232017Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM ContextSTREUKENS, Sandra; LEROI-WERELDS, Sara; WILLEMS, KimBook SectionB2
242016Going beyond the service exchange: Employees’ perceived value of an engagement platform.LEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC2
252016Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap resultsSTREUKENS, Sandra; LEROI-WERELDS, SaraJournal ContributionA1
262016Going beyond the service exchange: Investigating an engagement platform for customer learning.LEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC1
272016What to Diffuse in a Gender-Specific Store? The Effect of Male and Female Scents on Customer Value and BehaviorDOUCE, Lieve; JANSSENS, Wim; LEROI-WERELDS, Sara; STREUKENS, SandraJournal ContributionA1
282016PLS FAC-SEM: an illustrated step-by-step guideline to obtain a unique insight in factorial dataSTREUKENS, Sandra; LEROI-WERELDS, SaraJournal ContributionA1
292016The impact of customer value types on customer outcomes for different retail formatsWILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, GilbertJournal ContributionA1
302015Does communicating the customer's resource integrating role improve or diminish advertising effectiveness?LEROI-WERELDS, Sara; STREUKENS, Sandra; Van Vaerenbergh, YvesProceedings PaperC2
312015Going beyond the service exchange: Investigating an engagement platform for customer learningLEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC2
322014The effect of co-production process and outcome on customer evaluative judgmentsMERKEN, Anne; STREUKENS, Sandra; LEROI-WERELDS, SaraProceedings PaperC1
332014The Value of the Supermarket: a Cross-Retail Format Study of Holbrook’s TypologyWILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, GilbertProceedings PaperC1
342014Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical studyLEROI-WERELDS, Sara; STREUKENS, Sandra; Brady, Michael K.; SWINNEN, GilbertJournal ContributionA1
352014Creating service value: a cross-retail format study of Holbrook’s typologyWILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, GilbertProceedings PaperC1
362013To Participate or Not Participate. Exploring the Perceived Value of Co-productionMERKEN, Anne; STREUKENS, Sandra; LEROI-WERELDS, SaraProceedings PaperC1
372013Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertisingLEROI-WERELDS, Sara; STREUKENS, Sandra; MERKEN, Anne; JANSSENS, WimProceedings PaperC1
382013Toward a Better Understanding of Customer Value: Empirical Studies from a Service-Dominant Logic PerspectiveLEROI-WERELDS, SaraTheses and DissertationsT1
392012Value Co-Creation and the Psychological Capital of the CustomerLEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC1
402012The Psychological Capital of the Customer: A Positive Resource for Encouraging Customer ParticipationLEROI-WERELDS, Sara; STREUKENS, SandraConference MaterialC2
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