Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/30524
Title: Boosting customer engagement through gamification: A customer engagement marketing approach
Authors: STREUKENS, Sandra 
VAN RIEL, Allard 
NOVIKOVA, Daria 
LEROI-WERELDS, Sara 
Issue Date: 2019
Publisher: Edward Elgar Publishing
Source: Hollebeek, Linda D.; Sprott, David E. (Ed.). Handbook of research on customer engagement, p. 35 -54
Document URI: http://hdl.handle.net/1942/30524
ISBN: 9781788114899
DOI: 10.4337/9781788114899
Category: B2
Type: Book Section
Validations: vabb 2021
Appears in Collections:Research publications

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