Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/30524| Title: | Boosting customer engagement through gamification: A customer engagement marketing approach | Authors: | STREUKENS, Sandra VAN RIEL, Allard NOVIKOVA, Daria LEROI-WERELDS, Sara |
Issue Date: | 2019 | Publisher: | Edward Elgar Publishing | Source: | Hollebeek, Linda D.; Sprott, David E. (Ed.). Handbook of research on customer engagement, p. 35 -54 | Document URI: | http://hdl.handle.net/1942/30524 | ISBN: | 9781788114899 | DOI: | 10.4337/9781788114899 | Category: | B2 | Type: | Book Section | Validations: | vabb 2021 |
| Appears in Collections: | Research publications |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ch. 2 Streukens et al. 2019.pdf Restricted Access | Published version | 552.07 kB | Adobe PDF | View/Open Request a copy |
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