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| | Issue Date | Title | Contributor(s) | Type | Cat. |
| 1 | 2023 | Frontline employee expectations on working with physical robots in retailing | WILLEMS, Kim; Verhulst, Nanouk; De Gauquier, Laurens; BRENGMAN, Malaika | Journal Contribution | A1 |
| 2 | 2022 | When Is Less More? Studying Bargain Effectiveness in Upscale Store Environments | WILLEMS, Kim; DOUCE, Lieve; Chaudhuri, Arjun | Proceedings Paper | C2 |
| 3 | 2022 | Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence | BRENGMAN, Malaika; WILLEMS, Kim; De Gauquier, Laurens | Journal Contribution | A1 |
| 4 | 2022 | How customers motive attributions impact intentions to use an interactive kiosk in-store | van de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, Malaika | Journal Contribution | A1 |
| 5 | 2022 | Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity | DOUCE, Lieve; WILLEMS, Kim; Chaudhuri, Arjun | Journal Contribution | A1 |
| 6 | 2022 | Brand personality appeal in retailing: Comparing fashion- and grocery retailing | WILLEMS, Kim | Journal Contribution | A1 |
| 7 | 2022 | Is More Social Presence Always Better? Exploring Boundaries to Consumer Acceptance of Robots | WILLEMS, Kim; HOTTAT, Eline; LEROI-WERELDS, Sara; DOUCE, Lieve | Proceedings Paper | C2 |
| 8 | 2021 | Can a retail environment be simulated by photographs? | WILLEMS, Kim; DOUCE, Lieve; PETERMANS, Ann | Journal Contribution | A1 |
| 9 | 2021 | In or out? A field observational study on the placement of entertaining robots in retailing | De Gauquier, L; BRENGMAN, Malaika; WILLEMS, Kim; Cao, HL; Vanderborght, Bram | Journal Contribution | A1 |
| 10 | 2021 | Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective | PETERMANS, Ann; DOUCE, Lieve; WILLEMS, Kim | Book Section | B2 |
| 11 | 2019 | Winkelen we binnenkort met robots? | BRENGMAN, Malaika; De Gauquier, Laurens; Van de Sanden, Stephanie; WILLEMS, Kim | Book Section | B2 |
| 12 | 2019 | Is robotic shopping set to be the next big thing? | BRENGMAN, Malaika; De Gauquier, Laurens; van de Sanden, Stephanie; WILLEMS, Kim | Book Section | B2 |
| 13 | 2019 | The impact of representation media on customer engagement in tourism marketing among millennials | WILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, Helena | Journal Contribution | A1 |
| 14 | 2019 | Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement | Demoulin, Nathalie; WILLEMS, Kim | Journal Contribution | A1 |
| 15 | 2019 | Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions | De Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, Helena | Journal Contribution | A1 |
| 16 | 2019 | In-store location-based marketing with beacons: from inflated expectations to smart use in retailing | van de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, Malaika | Journal Contribution | A1 |
| 17 | 2018 | Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership | BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, Helena | Journal Contribution | A1 |
| 18 | 2018 | Can a retail environment be simulated by photographs? | PETERMANS, Ann; WILLEMS, Kim; DOUCE, Lieve; VAN CLEEMPOEL, Koenraad | Proceedings Paper | C1 |
| 19 | 2017 | In-store proximity marketing: Experimenting with digital point-of-sales communication | WILLEMS, Kim; BRENGMAN, Malaika; Van De Sanden, Stephanie | Journal Contribution | A1 |
| 20 | 2017 | Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailing | Van Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, Malaika | Journal Contribution | A1 |
| 21 | 2017 | When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications | Van Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, Kim | Journal Contribution | A1 |
| 22 | 2017 | The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies | WILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, Johannes | Journal Contribution | A1 |
| 23 | 2017 | Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall | Van Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, Kim | Journal Contribution | A1 |
| 24 | 2017 | Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM Context | STREUKENS, Sandra; LEROI-WERELDS, Sara; WILLEMS, Kim | Book Section | B2 |
| 25 | 2016 | When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications | Van Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, Kim | Proceedings Paper | C2 |
| 26 | 2016 | Touching the void: Sensory-enabling technologies in online retailing | Van Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, Malaika | Proceedings Paper | C2 |
| 27 | 2016 | Doing good while performing well at Flemish universities: Benchmarking higher education institutions in terms of social inclusion and market performance | Haezendonck, Elvira; WILLEMS, Kim; Hillemann, Jenny | Journal Contribution | A1 |
| 28 | 2016 | Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sample | Steenackers, Kathy; Cassidy, Bryan; BRENGMAN, Malaika; WILLEMS, Kim | Journal Contribution | M |
| 29 | 2016 | In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication | van de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, Malaika | Proceedings Paper | C1 |
| 30 | 2016 | The impact of customer value types on customer outcomes for different retail formats | WILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, Gilbert | Journal Contribution | A1 |
| 31 | 2016 | Skill training preferences and technology use in persons with neck and low back pain | VERBRUGGHE, Jonas; HAESEN, Mieke; SPIERINGS, Ruth; WILLEMS, Kim; CLAES, Guido; Olivieri, Enzo; CONINX, Karin; TIMMERMANS, Annick | Journal Contribution | A1 |
| 32 | 2015 | Virtual worlds in real life: Opportunities in retailing | Van Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, Kim | Conference Material | C2 |
| 33 | 2015 | Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases? | WILLEMS, Kim; Schepers, Jeroen; Demoulin, Nathalie | Proceedings Paper | C2 |
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