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http://hdl.handle.net/1942/14752| Title: | Store Personality as a Source of Customer Value | Authors: | WILLEMS, Kim LEROI-WERELDS, Sara STREUKENS, Sandra |
Issue Date: | 2012 | Source: | North America - Advances in Consumer Research, p. 618-619 | Series/Report no.: | 40 | Abstract: | The findings of a consumer survey (n = 206) confirm the impact of store personality and self-congruity on customer value. The hypothesized interaction effect between store personality and self-congruity is not supported, implying that store personality is valued by customers, regardless of whether the store’s personality matches the customer’s self-concept. | Document URI: | http://hdl.handle.net/1942/14752 | Category: | C2 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| v40-acr_v40_12509.pdf Restricted Access | Published version | 264.37 kB | Adobe PDF | View/Open Request a copy |
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