JANSSENS, Wim

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Full Name
JANSSENS, Wim
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wim.janssens@uhasselt.be
 
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Publications

Results 41-53 of 53 (Search time: 1.65 seconds).

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Issue DateTitleContributor(s)TypeCat.
412010The relationships between responsive and proactive market orientation and innovation performance in family firmsBECK, Lien; Debruyne, Marion; JANSSENS, Wim; LOMMELEN, TinneConference MaterialC2
422010Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead RelatednessJANSSENS, Wim; De Pelsmacker, Patrick; Cauberghe, VerolienBook SectionB2
432010Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcementCAUBERGHE, Verolien; DE PELSMACKER, Patrick; JANSSENS, WimJournal ContributionA1
442009Research on innovation capacity antecedents: distinguishing between family and non-family businessesBECK, Lien; JANSSENS, Wim; LOMMELEN, Tinne; SLUISMANS, RafConference MaterialC2
452009Research on innovation capacity antecedents: distinguishing between family and non-family businessesBECK, Lien; JANSSENS, Wim; LOMMELEN, Tinne; SLUISMANS, RafConference MaterialC2
462009The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibilityJANSSENS, Wim; DE PELSMACKER, Patrick; CAUBERGHE, VerolienProceedings PaperC2
472009Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptanceCAUBERGHE, Verolien; DE PELSMACKER, Patrick; JANSSENS, WimBook SectionB2
482009The Effect of Mating Cues on Ad Preference from the Perspective of Evolutionary PsychologyFREDERICKX, Marieke; JANSSENS, Wim; STREUKENS, Sandra; GRAMMENS, Dieter; VYNCKE, PatrickProceedings PaperC2
492009Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptanceCauberghe, Verolien; De Pelsmacker, Patrick; JANSSENS, Wim; Dens, NathalieJournal ContributionA1
502009Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and WomenDens, Nathalie; De Pelsmacker, Patrick; JANSSENS, WimJournal ContributionA1
512009Smells like me Personality and perfume choiceJANSSENS, Wim; De Pelsmacker, PatrickJournal ContributionA1
522008Marketing research with SPSSJANSSENS, Wim; WIJNEN, Katrien; DE PELSMACKER, Patrick; VAN KENHOVE, PatrickBookB1
532008The Role of Fear, Threat and Efficacy in Threat Appeals: Putting Fear Back in the Danger Control ResponseJANSSENS, WimProceedings PaperC2
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