JANSSENS, Wim

Full Name
JANSSENS, Wim
Email
wim.janssens@uhasselt.be
 
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Publications

Results 41-53 of 53 (Search time: 0.004 seconds).

Issue DateTitleContributor(s)TypeCat.
412010Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead RelatednessJANSSENS, Wim; De Pelsmacker, Patrick; Cauberghe, VerolienBook SectionB2
1022010Fashion Store Personality: Scale Development and Relation to Self-Congruity TheoryWILLEMS, Kim; SWINNEN, Gilbert; JANSSENS, Wim; BRENGMAN, MalaikaConference MaterialC2
1032010Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcementCAUBERGHE, Verolien; DE PELSMACKER, Patrick; JANSSENS, WimJournal ContributionA1
1042009Smells like me Personality and perfume choiceJANSSENS, Wim; De Pelsmacker, PatrickJournal ContributionA1
52009Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptanceCauberghe, Verolien; De Pelsmacker, Patrick; JANSSENS, Wim; Dens, NathalieJournal ContributionA1
262009Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and WomenDens, Nathalie; De Pelsmacker, Patrick; JANSSENS, WimJournal ContributionA1
272009Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptanceCAUBERGHE, Verolien; DE PELSMACKER, Patrick; JANSSENS, WimBook SectionB2
282009The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibilityJANSSENS, Wim; DE PELSMACKER, Patrick; CAUBERGHE, VerolienProceedings PaperC2
292009Research on innovation capacity antecedents: distinguishing between family and non-family businessesBECK, Lien; JANSSENS, Wim; LOMMELEN, Tinne; SLUISMANS, RafConference MaterialC2
302009Research on innovation capacity antecedents: distinguishing between family and non-family businessesBECK, Lien; JANSSENS, Wim; LOMMELEN, Tinne; SLUISMANS, RafConference MaterialC2
312009The Effect of Mating Cues on Ad Preference from the Perspective of Evolutionary PsychologyFREDERICKX, Marieke; JANSSENS, Wim; STREUKENS, Sandra; GRAMMENS, Dieter; VYNCKE, PatrickProceedings PaperC2
322008The Role of Fear, Threat and Efficacy in Threat Appeals: Putting Fear Back in the Danger Control ResponseJANSSENS, WimProceedings PaperC2
332008Marketing research with SPSSJANSSENS, Wim; WIJNEN, Katrien; DE PELSMACKER, Patrick; VAN KENHOVE, PatrickBookB1