STREUKENS, Sandra

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STREUKENS, Sandra
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sandra.streukens@uhasselt.be
 
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Publications

Results 21-40 of 69 (Search time: 0.022 seconds).

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Issue DateTitleContributor(s)TypeCat.
212019Boosting customer engagement through gamification: A customer engagement marketing approachSTREUKENS, Sandra; VAN RIEL, Allard; NOVIKOVA, Daria; LEROI-WERELDS, SaraBook SectionB2
222018Toward a Consumer-Based Framework of Frontline Service BehaviorsHOTTAT, Eline; LEROI-WERELDS, Sara; STREUKENS, SandraConference MaterialC2
232018Understanding and supporting the value of gamification for the user: A service theory perspectiveLEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC1
242017Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?LEROI-WERELDS, Sara; STREUKENS, Sandra; Van Vaerenbergh, Yves; Gronroos, ChristianJournal ContributionA1
252017Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM ContextSTREUKENS, Sandra; LEROI-WERELDS, Sara; WILLEMS, KimBook SectionB2
262016Going beyond the service exchange: Employees’ perceived value of an engagement platform.LEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC2
72016Going beyond the service exchange: Investigating an engagement platform for customer learning.LEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC1
82016Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap resultsSTREUKENS, Sandra; LEROI-WERELDS, SaraJournal ContributionA1
92016PLS FAC-SEM: an illustrated step-by-step guideline to obtain a unique insight in factorial dataSTREUKENS, Sandra; LEROI-WERELDS, SaraJournal ContributionA1
102016What to Diffuse in a Gender-Specific Store? The Effect of Male and Female Scents on Customer Value and BehaviorDOUCE, Lieve; JANSSENS, Wim; LEROI-WERELDS, Sara; STREUKENS, SandraJournal ContributionA1
112016What drives the intention to complain?Lervik-Olsen, Line; Andreassen, Tor Wallin; STREUKENS, SandraJournal ContributionA1
122015Going beyond the service exchange: Investigating an engagement platform for customer learningLEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC2
132015Does communicating the customer's resource integrating role improve or diminish advertising effectiveness?LEROI-WERELDS, Sara; STREUKENS, Sandra; Van Vaerenbergh, YvesProceedings PaperC2
142014Frontline employees and performance: optimizing the frontline, maximizing the bottom lineAndreassen, Tor W.; STREUKENS, SandraBook SectionB2
152014The effect of co-production process and outcome on customer evaluative judgmentsMERKEN, Anne; STREUKENS, Sandra; LEROI-WERELDS, SaraProceedings PaperC1
162014Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical studyLEROI-WERELDS, Sara; STREUKENS, Sandra; Brady, Michael K.; SWINNEN, GilbertJournal ContributionA1
172013Online complaining: understanding the adoption process and the role of individual and situational characteristicsSTREUKENS, Sandra; Andreassen, Tor W.Journal ContributionA1
182013To Participate or Not Participate. Exploring the Perceived Value of Co-productionMERKEN, Anne; STREUKENS, Sandra; LEROI-WERELDS, SaraProceedings PaperC1
192013Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertisingLEROI-WERELDS, Sara; STREUKENS, Sandra; MERKEN, Anne; JANSSENS, WimProceedings PaperC1
202013Deliberate learning mechanisms for stimulating strategic innovation capacityBerghman, Liselore; MATTHYSSENS, Paul; STREUKENS, Sandra; Vandenbempt, KoenJournal ContributionA1
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