WILLEMS, Kim

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Full Name
WILLEMS, Kim
Email
kim.willems@uhasselt.be
 
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Publications

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Type:  Proceedings Paper
Date Issued:  [2010 TO 2019]

Results 1-15 of 15 (Search time: 0.016 seconds).

Issue DateTitleContributor(s)TypeCat.
12018Can a retail environment be simulated by photographs?PETERMANS, Ann; WILLEMS, Kim; DOUCE, Lieve; VAN CLEEMPOEL, KoenraadProceedings PaperC1
22016When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
32016Touching the void: Sensory-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
42016In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communicationvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC1
52015Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases?WILLEMS, Kim; Schepers, Jeroen; Demoulin, NathalieProceedings PaperC2
62014Assessing the effect of store environment dimensions on customer irritation: a multi-setting empirical studyDemoulin, Nathalie; WILLEMS, Kim; SWINNEN, GilbertProceedings PaperC2
72014The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experienceWILLEMS, Kim; Lauriers, Randy; SCHOENING, Johannes; LUYTEN, Kris; Krüger, AntonioProceedings PaperC1
82014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimProceedings PaperC1
92014Which Dimensions of the Store Environment Irritate Customers? Evidence from three Retail SettingsDemoulin, Nathalie; WILLEMS, Kim; SWINNEN, GilbertProceedings PaperC1
102014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimProceedings PaperC1
112014Augmenting the servicescape with ubiquitous interactive surfaces: Fibreshelf technologyWILLEMS, Kim; LAURIERS, Randy; SCHOENING, Johannes; Krüger, Antonio; Jackson, Dan; Plötz, Thomas; Olivier, PatrickProceedings PaperC1
122014Servic-escape! A cross-sectorial study on environmental shopping irritationsDemoulin, Nathalie; WILLEMS, Kim; SWINNEN, GilbertProceedings PaperC1
132014Creating service value: a cross-retail format study of Holbrook’s typologyWILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, GilbertProceedings PaperC1
142013Unique… Like everybody else: An examination of the differentiating role of store personalityWILLEMS, Kim; SWINNEN, GilbertProceedings PaperC2
152012Store Personality as a Source of Customer ValueWILLEMS, Kim; LEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC2