BRENGMAN, Malaika

Email Alert RSS Feed

Profile

Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
Loading... 5 0 5 0 false
Loading... 6 0 5 0 false

Publications

Results 34-64 of 64 (Search time: 0.041 seconds).

show all
Issue DateTitleContributor(s)TypeCat.
342008Determinants of fashion store personality. A consumer perspectiveBRENGMAN, Malaika; WILLEMS, KimProceedings PaperC1
352008Determining fashion store personality dimensions: An exploratory study based on repertory grid data and grounded theoryBRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
362008Is green really the colour of money? A conceptual inquiry into the effects of greenery on the consumer experienceJOYE, Yannick; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
372007Differentiatiestrategie in de kleinhandelWILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
382005Case: POP in de c-store - het geval Red BullBRENGMAN, MalaikaBook SectionB2
392005Case: Direct marketing bij Tesco: "Join the club"BRENGMAN, MalaikaBook SectionB2
402005Interview: KleurBRENGMAN, Malaika; Steeman, P.Journal ContributionA3
412005Case: Het Axe-effectBRENGMAN, MalaikaBook SectionB2
422005Assessing the impact of colour in the store environment: an environmental psychology approachBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
432005Customer relationship management research: voids in the current literaturePAULISSEN, Kristel; BRENGMAN, Malaika; MILIS, Koen; GOFFIN, IlseProceedings PaperC2
442005Customer relationship management systems research: voids in the current literaturePAULISSEN, Kristel; MILIS, Koen; BRENGMAN, MalaikaConference MaterialC2
452005Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validationBRENGMAN, Malaika; Geuens, M; Weijters, B; Smith, SM; Swinyard, WRJournal ContributionA1
462004Regiomarketing voor Limburg: theoretische overwegingen en eerste aanzetBRENGMAN, Malaika; FAES, Wouter; MATTHYSSENS, PaulBook SectionB2
472004Kleur in de winkelinrichting: een stille verleider...BRENGMAN, MalaikaJournal ContributionA3
482004Case: POP in the C-store, the case of Red BullBRENGMAN, MalaikaBook SectionB2
492004Het oog wil ook wat: bijdrage aan het artikel "Koop mij!" door Els VerweireBRENGMAN, MalaikaJournal ContributionA3
502004Case: Direct marketing at Tesco: "Join the club ..."BRENGMAN, MalaikaBook SectionB2
512004The four dimensional impact of color on shoppers' emotionsBRENGMAN, Malaika; Geuens, M.Journal ContributionA2
522004Case: Jealous as AxeBRENGMAN, MalaikaBook SectionB2
532004Developing a typology of airport shoppersGeuens, M; Vantomme, D; BRENGMAN, MalaikaJournal ContributionA1
542003Food retailing, now and in the future: a consumer perspectiveGeuens, M.; BRENGMAN, Malaika; s' Jegers, R.Journal ContributionA1
552003Zeg het met kleur! De impact van kleur in de winkelinrichting op de consumentBRENGMAN, MalaikaBook SectionB3
562003Capturing the image of second-hand stores: investigating the underlying image dimensionsBRENGMAN, Malaika; Geuens, M.; Faseur, T.Proceedings PaperC2
572003KBG@Media: ik niet! Wordt u door reclame beïnvloed?BRENGMAN, MalaikaJournal ContributionA3
582003Profiling Internet users based on their propensity to adopt online shoppingBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
592003De invloed van kleur in de winkelomgeving op de consument, benaderd vanuit de omgevingspsychologieBRENGMAN, MalaikaJournal ContributionA3
602003The impact of color in the store environmentBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
612002An exploratory study on grocery shopping motivationsGeuens, M.; BRENGMAN, Malaika; s' Jegers, R.Book SectionB3
622001The impact of consumer characteristics and campaign related factors on brand confusion in print advertisingBRENGMAN, Malaika; Geuens, Maggie; de Pelsmacker, PatrickJournal ContributionA1
631999The determining factors of brand confusion in print advertisingBRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.Proceedings Paper
641999Consumer characteristics and brand confusionBRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.Proceedings Paper
show all