WILLEMS, Kim

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WILLEMS, Kim
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kim.willems@uhasselt.be
 
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Type:  Proceedings Paper

Results 1-20 of 22 (Search time: 0.045 seconds).

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Issue DateTitleContributor(s)TypeCat.
12022When Is Less More? Studying Bargain Effectiveness in Upscale Store EnvironmentsWILLEMS, Kim; DOUCE, Lieve; Chaudhuri, ArjunProceedings PaperC2
22022Is More Social Presence Always Better? Exploring Boundaries to Consumer Acceptance of RobotsWILLEMS, Kim; HOTTAT, Eline; LEROI-WERELDS, Sara; DOUCE, LieveProceedings PaperC2
32018Can a retail environment be simulated by photographs?PETERMANS, Ann; WILLEMS, Kim; DOUCE, Lieve; VAN CLEEMPOEL, KoenraadProceedings PaperC1
42016When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
52016Touching the void: Sensory-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
62016In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communicationvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC1
72015Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases?WILLEMS, Kim; Schepers, Jeroen; Demoulin, NathalieProceedings PaperC2
82014Assessing the effect of store environment dimensions on customer irritation: a multi-setting empirical studyDemoulin, Nathalie; WILLEMS, Kim; SWINNEN, GilbertProceedings PaperC2
92014The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experienceWILLEMS, Kim; Lauriers, Randy; SCHOENING, Johannes; LUYTEN, Kris; Krüger, AntonioProceedings PaperC1
102014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimProceedings PaperC1
112014Which Dimensions of the Store Environment Irritate Customers? Evidence from three Retail SettingsDemoulin, Nathalie; WILLEMS, Kim; SWINNEN, GilbertProceedings PaperC1
122014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimProceedings PaperC1
132014Augmenting the servicescape with ubiquitous interactive surfaces: Fibreshelf technologyWILLEMS, Kim; LAURIERS, Randy; SCHOENING, Johannes; Krüger, Antonio; Jackson, Dan; Plötz, Thomas; Olivier, PatrickProceedings PaperC1
142014Servic-escape! A cross-sectorial study on environmental shopping irritationsDemoulin, Nathalie; WILLEMS, Kim; SWINNEN, GilbertProceedings PaperC1
152014Creating service value: a cross-retail format study of Holbrook’s typologyWILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, GilbertProceedings PaperC1
162013Unique… Like everybody else: An examination of the differentiating role of store personalityWILLEMS, Kim; SWINNEN, GilbertProceedings PaperC2
172012Store Personality as a Source of Customer ValueWILLEMS, Kim; LEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC2
182009The moderating role of environmental complexity on the impact of vegetation in the store environmentBRENGMAN, Malaika; WILLEMS, Kim; JOYE, YannickProceedings PaperC2
192008From successful differentiation in retailing to store equityWILLEMS, Kim; SWINNEN, GilbertProceedings PaperC2
202008Determinants of fashion store personality. A consumer perspectiveBRENGMAN, Malaika; WILLEMS, KimProceedings PaperC1
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