DOUCE, Lieve

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Full Name
DOUCE, Lieve
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lieve.douce@uhasselt.be
 
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Publications

Results 41-49 of 49 (Search time: 0.012 seconds).

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Issue DateTitleContributor(s)TypeCat.
412014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimProceedings PaperC1
22014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimConference MaterialC2
32014Congruency of crossmodal correspondence between an ambient scent and a product packaging: the effect on packaging preferenceADAMS, Carmen; DOUCE, Lieve; JANSSENS, WimConference MaterialC2
42013Tasting the Smell: scent Experts' and Laymen's Evaluation of Product (In)congruityADAMS, Carmen; DOUCE, Lieve; JANSSENS, Wim; VANRIE, Jan; PETERMANS, AnnProceedings PaperC2
52013Unconsciously and Consciously Perceived Scent Effects on Desire for Food ProductsDOUCE, Lieve; HEIJENS, Thomas; JANSSENS, WimConference MaterialC2
62013Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstoreDOUCE, Lieve; Poels, Karolien; JANSSENS, Wim; De Backer, CharlotteJournal ContributionA1
72013The Presence of a Pleasant Ambient Scent in a Fashion Store: The Moderating Role of Shopping Motivation and Affect IntensityDOUCE, Lieve; JANSSENS, WimJournal ContributionA1
82012The effect of consciously and unconsciously perceived scent on desire for food products.DOUCE, Lieve; HEIJENS, Thomas; JANSSENS, WimProceedings PaperC2
92012De zoete geur van marketing. Hoe omgevingsgeuren consumentenreacties kunnen beïnvloeden.DOUCE, Lieve; JANSSENS, WimBook SectionB2
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