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| | Issue Date | Title | Contributor(s) | Type | Cat. |
| 1 | 2023 | Frontline employee expectations on working with physical robots in retailing | WILLEMS, Kim; Verhulst, Nanouk; De Gauquier, Laurens; BRENGMAN, Malaika | Journal Contribution | A1 |
| 2 | 2022 | Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence | BRENGMAN, Malaika; WILLEMS, Kim; De Gauquier, Laurens | Journal Contribution | A1 |
| 3 | 2022 | How customers motive attributions impact intentions to use an interactive kiosk in-store | van de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, Malaika | Journal Contribution | A1 |
| 4 | 2021 | In or out? A field observational study on the placement of entertaining robots in retailing | De Gauquier, L; BRENGMAN, Malaika; WILLEMS, Kim; Cao, HL; Vanderborght, Bram | Journal Contribution | A1 |
| 5 | 2019 | Winkelen we binnenkort met robots? | BRENGMAN, Malaika; De Gauquier, Laurens; Van de Sanden, Stephanie; WILLEMS, Kim | Book Section | B2 |
| 6 | 2019 | Is robotic shopping set to be the next big thing? | BRENGMAN, Malaika; De Gauquier, Laurens; van de Sanden, Stephanie; WILLEMS, Kim | Book Section | B2 |
| 7 | 2019 | The impact of representation media on customer engagement in tourism marketing among millennials | WILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, Helena | Journal Contribution | A1 |
| 8 | 2019 | Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions | De Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, Helena | Journal Contribution | A1 |
| 9 | 2019 | In-store location-based marketing with beacons: from inflated expectations to smart use in retailing | van de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, Malaika | Journal Contribution | A1 |
| 10 | 2018 | Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership | BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, Helena | Journal Contribution | A1 |
| 11 | 2017 | In-store proximity marketing: Experimenting with digital point-of-sales communication | WILLEMS, Kim; BRENGMAN, Malaika; Van De Sanden, Stephanie | Journal Contribution | A1 |
| 12 | 2017 | Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailing | Van Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, Malaika | Journal Contribution | A1 |
| 13 | 2017 | When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications | Van Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, Kim | Journal Contribution | A1 |
| 14 | 2017 | The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies | WILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, Johannes | Journal Contribution | A1 |
| 15 | 2017 | Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall | Van Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, Kim | Journal Contribution | A1 |
| 16 | 2016 | When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications | Van Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, Kim | Proceedings Paper | C2 |
| 17 | 2016 | Touching the void: Sensory-enabling technologies in online retailing | Van Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, Malaika | Proceedings Paper | C2 |
| 18 | 2016 | Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sample | Steenackers, Kathy; Cassidy, Bryan; BRENGMAN, Malaika; WILLEMS, Kim | Journal Contribution | M |
| 19 | 2016 | In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication | van de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, Malaika | Proceedings Paper | C1 |
| 20 | 2015 | Virtual worlds in real life: Opportunities in retailing | Van Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, Kim | Conference Material | C2 |
| 21 | 2012 | Store personality impression formation: Comparing grocery and fashion retailing | BRENGMAN, Malaika; WILLEMS, Kim; Mikolacjzak - De Grauwe, Kalina | Working Paper | R2 |
| 22 | 2012 | From Armani to Zara: Impression formation based on fashion store patronage | WILLEMS, Kim; JANSSENS, Wim; SWINNEN, Gilbert; BRENGMAN, Malaika; STREUKENS, Sandra; VANCAUTEREN, Mark | Journal Contribution | A1 |
| 23 | 2012 | The impact of in-store greenery on customers | BRENGMAN, Malaika; WILLEMS, Kim; Joye, Yannick | Journal Contribution | A1 |
| 24 | 2011 | Fashion store personality: Scale development and relation to self-congruity theory | WILLEMS, Kim; SWINNEN, Gilbert; BRENGMAN, Malaika; JANSSENS, Wim | Journal Contribution | A1 |
| 25 | 2011 | The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue | Wauters, Birgit; BRENGMAN, Malaika; JANSSENS, Wim | Journal Contribution | A1 |
| 26 | 2010 | Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory | WILLEMS, Kim; SWINNEN, Gilbert; JANSSENS, Wim; BRENGMAN, Malaika | Conference Material | C2 |
| 27 | 2010 | From Armani to Zara: Impression Formation Based on Fashion Store Patronage | WILLEMS, Kim; JANSSENS, Wim; SWINNEN, Gilbert; BRENGMAN, Malaika; STREUKENS, Sandra; VANCAUTEREN, Mark | Conference Material | C2 |
| 28 | 2010 | The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective | Joye, Yannick; WILLEMS, Kim; BRENGMAN, Malaika; Wolf, Kathleen | Journal Contribution | A1 |
| 29 | 2009 | The moderating role of environmental complexity on the impact of vegetation in the store environment | BRENGMAN, Malaika; WILLEMS, Kim; JOYE, Yannick | Proceedings Paper | C2 |
| 30 | 2009 | The impact of in-store vegetation: The moderating role of store complexity | BRENGMAN, Malaika; WILLEMS, Kim; Joye, Yannick | Conference Material | C2 |
| 31 | 2009 | Determinants of fashion store personality. A consumer perspective | BRENGMAN, Malaika; WILLEMS, Kim | Journal Contribution | A1 |
| 32 | 2008 | Determinants of fashion store personality. A consumer perspective | BRENGMAN, Malaika; WILLEMS, Kim | Proceedings Paper | C1 |
| 33 | 2008 | Is green really the colour of money? A conceptual inquiry into the effects of greenery on the consumer experience | JOYE, Yannick; WILLEMS, Kim; BRENGMAN, Malaika | Proceedings Paper | C2 |
| 34 | 2008 | Determining fashion store personality dimensions: An exploratory study based on repertory grid data and grounded theory | BRENGMAN, Malaika; WILLEMS, Kim | Proceedings Paper | C2 |
| 35 | 2007 | Differentiatiestrategie in de kleinhandel | WILLEMS, Kim; BRENGMAN, Malaika | Proceedings Paper | C2 |
| 36 | 2005 | Case: Direct marketing bij Tesco: "Join the club" | BRENGMAN, Malaika | Book Section | B2 |
| 37 | 2005 | Case: POP in de c-store - het geval Red Bull | BRENGMAN, Malaika | Book Section | B2 |
| 38 | 2005 | Assessing the impact of colour in the store environment: an environmental psychology approach | BRENGMAN, Malaika; Geuens, M. | Proceedings Paper | C2 |
| 39 | 2005 | Case: Het Axe-effect | BRENGMAN, Malaika | Book Section | B2 |
| 40 | 2005 | Interview: Kleur | BRENGMAN, Malaika; Steeman, P. | Journal Contribution | A3 |
| 41 | 2005 | Customer relationship management research: voids in the current literature | PAULISSEN, Kristel; BRENGMAN, Malaika; MILIS, Koen; GOFFIN, Ilse | Proceedings Paper | C2 |
| 42 | 2005 | Customer relationship management systems research: voids in the current literature | PAULISSEN, Kristel; MILIS, Koen; BRENGMAN, Malaika | Conference Material | C2 |
| 43 | 2005 | Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation | BRENGMAN, Malaika; Geuens, M; Weijters, B; Smith, SM; Swinyard, WR | Journal Contribution | A1 |
| 44 | 2004 | Case: POP in the C-store, the case of Red Bull | BRENGMAN, Malaika | Book Section | B2 |
| 45 | 2004 | Case: Jealous as Axe | BRENGMAN, Malaika | Book Section | B2 |
| 46 | 2004 | Kleur in de winkelinrichting: een stille verleider... | BRENGMAN, Malaika | Journal Contribution | A3 |
| 47 | 2004 | Case: Direct marketing at Tesco: "Join the club ..." | BRENGMAN, Malaika | Book Section | B2 |
| 48 | 2004 | Het oog wil ook wat: bijdrage aan het artikel "Koop mij!" door Els Verweire | BRENGMAN, Malaika | Journal Contribution | A3 |
| 49 | 2004 | Regiomarketing voor Limburg: theoretische overwegingen en eerste aanzet | BRENGMAN, Malaika; FAES, Wouter; MATTHYSSENS, Paul | Book Section | B2 |
| 50 | 2004 | The four dimensional impact of color on shoppers' emotions | BRENGMAN, Malaika; Geuens, M. | Journal Contribution | A2 |
| 51 | 2004 | Developing a typology of airport shoppers | Geuens, M; Vantomme, D; BRENGMAN, Malaika | Journal Contribution | A1 |
| 52 | 2003 | The impact of color in the store environment | BRENGMAN, Malaika; Geuens, M. | Proceedings Paper | C2 |
| 53 | 2003 | De invloed van kleur in de winkelomgeving op de consument, benaderd vanuit de omgevingspsychologie | BRENGMAN, Malaika | Journal Contribution | A3 |
| 54 | 2003 | KBG@Media: ik niet! Wordt u door reclame beïnvloed? | BRENGMAN, Malaika | Journal Contribution | A3 |
| 55 | 2003 | Capturing the image of second-hand stores: investigating the underlying image dimensions | BRENGMAN, Malaika; Geuens, M.; Faseur, T. | Proceedings Paper | C2 |
| 56 | 2003 | Profiling Internet users based on their propensity to adopt online shopping | BRENGMAN, Malaika; Geuens, M. | Proceedings Paper | C2 |
| 57 | 2003 | Food retailing, now and in the future: a consumer perspective | Geuens, M.; BRENGMAN, Malaika; s' Jegers, R. | Journal Contribution | A1 |
| 58 | 2003 | Zeg het met kleur! De impact van kleur in de winkelinrichting op de consument | BRENGMAN, Malaika | Book Section | B3 |
| 59 | 2002 | An exploratory study on grocery shopping motivations | Geuens, M.; BRENGMAN, Malaika; s' Jegers, R. | Book Section | B3 |
| 60 | 2001 | The impact of consumer characteristics and campaign related factors on brand confusion in print advertising | BRENGMAN, Malaika; Geuens, Maggie; de Pelsmacker, Patrick | Journal Contribution | A1 |
| 61 | 1999 | The determining factors of brand confusion in print advertising | BRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P. | Proceedings Paper | |
| 62 | 1999 | Consumer characteristics and brand confusion | BRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P. | Proceedings Paper | |
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